Top 5 Social Apps Performance in Australia Q4 2024

In the fourth quarter of 2024, the top social apps in Australia exhibited varied performance trends, reflecting shifts in user engagement and financial outcomes. Here's a closer look at the performance of these apps, with data provided by Sensor Tower.

Facebook from Meta Platforms, Inc. saw its weekly revenue fluctuate, peaking at about $59K in early October before settling around $49K by the end of December. Weekly downloads experienced a notable increase, reaching approximately 54K in late December. Meanwhile, weekly active users hovered around 18M, with minor fluctuations throughout the quarter.

Threads, under the Instagram umbrella, maintained a steady download rate, hitting a peak of around 83K in late October. Its active user base grew significantly, starting from 2.2M and rising to 2.9M by the end of the quarter.

TikTok - Videos, Shop & LIVE reported robust weekly revenue, peaking at $837K in mid-November. The app's downloads saw an upward trend towards the end of December, reaching about 61K. Active users also showed a slight increase, ending the quarter at approximately 3.9M.

Instagram experienced a steady weekly revenue flow, peaking at $78K in early October. The app's downloads peaked in late December at about 51K, while active users remained steady around 8.8M throughout the quarter.

Reddit showed modest weekly revenue, with a peak of $2.9K in early December. Weekly downloads decreased towards the end of the quarter, falling to around 21K. However, active users increased slightly, reaching approximately 1.5M by the end of December.

For more detailed insights, visit Sensor Tower's platform to explore the complete data and analysis on these top social apps in Australia.